Alligator Alley Harley-Davidson®
201 International Parkway, Sunrise, FL 33325

About us

About us



Sunrise, Florida – November 6, 2019 -- Alligator Alley Harley-Davidson in Sunrise, Florida, has been acquired by Paul Veracka.  Paul, along with his brother, Michael Veracka, and father, David Veracka, have been in the Harley-Davidson business since 2003, owning and operating thirteen of the largest dealerships in the country.  Paul was excited to continue the Alligator Alley H-D legacy of delivering a world class Harley-Davidson experience!  Alligator Alley Harley-Davidson will become the newest member to Paul’s family of dealerships; from Massachusetts to Florida and Michigan. Paul also own two other Southern Florida dealerships; Palm Beach Harley-Davidson in West Palm Beach and Rockstar Harley-Davidson in Fort Myers.  Robert Huguet will be the managing partner of this location in addition to the two other Florida dealerships.

“I’m excited to add Alligator Alley Harley-Davidson, expanding my national footprint of dealerships adding another Florida dealership, growing ridership nationwide. The team at Alligator Alley H-D has done a great job over the past several years building both a community of Harley riders in the Fort Lauderdale area, as well as a great business that we will continue to develop for many years to come.  My company was founded by riders, built for riders, and we are dedicated to passing that passion along to others.” says owner, Paul Veracka.

“Alligator Alley Harley-Davidson is home to one of Florida’s largest riding communities.  We will have over 100 events next year including bike nights, group rides, open house parties and charity events.  Our inventory of over 400 new & used Harley-Davidson motorcycles, along with an expanded selection of parts, accessories and clothing will cement us as the destination Harley-Davidson motorcycle dealership in the Fort Lauderdale area and all of Florida.  The trucks have already started shipping in motorcycles from my other stores to immediately increase the selection for our local customers when we open the doors as Alligator Alley Harley-Davidson,” proclaimed Veracka.

Along with the massive inventory expansion, the new owner is currently hiring for all departments to add additional team members to the staff in anticipation of increased business.  The additional staff is necessary to achieve Paul’s Wildly Important Goal, ‘To fulfill dreams by delivering a premium customer experience creating customers for life.’

“My company allows us to take existing stores that do an exceptional job and build them into world class facilities, while often doubling or tripling the staff with top industry professionals.  Providing additional training for the staff combined with increased marketing, events and inventory, has proven successful across the United States.   We continue introducing thousands of new Harley-Davidson riders each year to the sport.

This new acquisition in Sunrise is a testament of Paul’s commitment to the continued success of Harley-Davidson for years to come.  Collectively, the company will sell over 6,000 Harley-Davidson motorcycles in 2020, continuing to strengthen its position as one of the largest Harley-Davidson groups in the world.

As the greater Fort Lauderdale area continues to grow, Alligator Alley Harley-Davidson plans to continue building the Harley-Davidson community one premium customer experience at a time!

Paul Veracka’s group of Harley-Davidson stores, consists of High Octane Harley-Davidson, Billerica, Massachusetts, Palm Beach Harley-Davidson, West Palm Beach, Florida, Rockstar Harley-Davidson, Fort Myers, Florida, Motown Harley-Davidson, Taylor, Michigan, and is pleased to add Alligator Alley Harley-Davidson, Sunrise, Florida to the family.

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